How many official languages are there in Spain? According to the Spanish Constitution, in our country there are six official languages: the spanish, Catalan, Valencian, Galician, Basque and Aranese (spoken language in the Arán Valley, in Lérida, by some 5,000 people).
Statistics indicate that Catalan is, after Spanish, the most spoken language in Spain, including variants and dialects. Then would come Galician, which is the second most used co-official language in our country, and after it, Basque.
In fact, according to a study of Digital News Report, , 22% of online news readers in Spain consult information directly in Catalan or Valencian. 5% do so in Galician and just over 2% in Basque.
Translation into co-official languages, a fundamental issue
All this series of data that we have just mentioned may seem insignificant at first glance, it is true, but well looked at should not be overlooked, since the texts Writings will always arrive and appeal more deeply to those who read them if they are written in their mother tongue.
For this reason, a electronic commerce Who aspires to sell their products throughout the Spanish territory should seriously consider the task of translating their information into the different languages of the country. A e-commerce With content adapted to the different regions of Spain, it will generate a very positive brand image in potential buyers.
But… what content to translate and adapt?
Now that we know how important it can be for our business to translate the contents into the different co-official languages of Spain, the question that is presented to us is the following: What content, exactly, will we have to translate? Here are some examples:
– the web page: A good translation of the website is essential, since this will be the first image of our brand that potential customers will receive. It is
It is important that you pay attention to every corner of your website, since everything must be well translated and localized. Remember that one good translation It will have a substantial influence on the buyer’s final decision.
– The description of the products: In addition to the translation of the web, monitor the Translation of important documents, labels and descriptions of your products. A person who speaks Galician or Basque will appreciate being able to read in his mother tongue the basic information about what your company is like and how you can buy in it.
– Email Marketing and Newsletters campaigns: communication via Email It is more and more important. For this reason, attend to the language of the receivers to whom you will send your campaigns and Newsletters. If you do, you will show your customers that you really care that they can read and understand your messages and promotions perfectly.
– Helps and ‘chatbots’: The inclusion of a multilingual chatbot in your web portal can be a differential element that gives your e-commerce that plus that
you are looking for With this simple gesture you will gain in closeness with your audience and clients, regardless of their mother tongue.
Use professionals to avoid unexpected dislikes
To carry out translations into co-official languages, it is essential that you resort to a professional translation agency. The use of programs automatic translation It can end up being counterproductive for your business, since a poorly translated web page will do nothing but drive away potential customers.
In addition, a website with a Professional translation It will affect your positioning in search engines. What does this mean? Very easy: A careful and rigorous translation will place your e-commerce website in the highest places of search engines (Google, Yahoo, Bing, etc.).
In this post we have reviewed the importance of translating the website of your business into the co-official languages of Spain, so now do not hesitate and visit the website of NUADDA For more information about it. We are one Translation Agency With more than twenty years of experience in the sector, we have an exhaustive quality control and work with important entities such as Talgo, Telepizza or Barça Producciones.
