ESG (environmental, social and governance) initiatives have now become a cornerstone for companies seeking not just to comply with legal regulations, but rather to enhance their reputation and attract informed investors and consumers. Translation and localisation play a major role in this context, when it comes to effectively implementing these initiatives at a global level. … Leer más
Translation is a key cornerstone of global communication. The world would be significantly smaller and more fragmented without it. Over the last few years things have evolved in many ways in translation, partly due to technological developments. Let’s take a look at the main values and the translation’s alignment to some of today’s trends. … Leer más
E-commerce has experienced unprecedented growth in Spain. However, despite this growth, many companies are facing a number of major challenges when managing online communication, most notably when it comes to translating content. An in-depth analysis backed by Spanish statistical data has revealed how poor translation management can negatively impact on company sales. Poor translations and … Leer más
Business tenders are a valuable opportunity to expand your trading grounds and gain access to new markets. Taking part in these processes, however, becomes a challenging exercise, more so when it comes to international tenders where language can constitute a barrier. Here is where translation plays a key role, acting as a bridge to … Leer más
