SEO Translator: What is SEO Optimization and Translation?
SEO translation (Search Engine Optimization) or search engine optimization has become a fundamental pillar in the strategy of any company.
Through the SEO work that is done, it will be possible to place our company in a visible position within the window that is Google. SEO positioning will allow our future customers to reach us when they search for keywords (keywords in English) related to our business. Most of the companies are aware of the importance of having visibility on the Internet and therefore these aspects work, but when it comes to translating a website or an e-commerce, it does not always take into account the SEO in the target language.
Why should we work SEO when we translate a website?
When we talk about SEO we have to keep in mind that the one we have to “fall in love” is Google, and for this we must know how it works, or at least try. The first thing we should know is that Google values above all that our content meets the needs of users, so it will penalize the content that has been automatically translated, the duplicate content, the time that the user spends on our website and other many factors.
When translating a website, we must use a professional translation agency that knows the target language well and has knowledge of how SEO works when translating a online store, for example.
If we don’t, we can find that the words we are using to position ourselves are not the words that are used in that language naturally and, therefore, the searches for these terms are very low. understand what are the keywords Or correct keywords and using them will not only make our website considered by Google as original and relevant content, but will also make us appear in the searches that are most carried out by users in the country or language of destination.
Even in the same language we can have different positioning strategies depending on the country in which we want to appear. To give an example, although in Spain we are using the keyword “Car” to position our used vehicle store, when we want to appear in searches for users in Argentina, we must also include the term “auto”, since in Latin America that term is used colloquially and, therefore, when making Google searches. That is why context is essential when translating a website. a context that can understand a professional translator and that is beyond the reach of machines and automatic translators, at least for now.
SEO Factors to Rate When Translating a Website
Once we have clarified the importance of professionally translating our website and adapting the keywords of the positioning strategy to the destination country, we must consider some other SEO factors that we must value and that are not so visible: metadata.
With metadata we refer not only to the aforementioned keywords, but also to how we are going to name the URLs, titles, meta descriptions or images in the target language. When Google sees our English version of the web cannot be found in the code that the title and meta description are in Spanish, that the images are named car.jpg instead of car.jpg. If this happens, we will not only be losing the possibility of positioning by keywords in the target language, but also Google will penalize the fact that we have indicated that a page is in English when there is content written in Spanish.
This type of error entails a loss of positions in the search results that involves less visibility and leads to fewer users on our website, which is always negative for a business and its performance. Hence the importance of working SEO with professional translators who know perfectly the target language and can offer us a quality service that has a positive impact on our business.
Nuadda’s quality control service added to the cultural adaptation to which we submit to your translations so that they adjust to the SEO conditions of the country or the language of your text, are a guarantee of success. orContact us and find out!
