Consistent terminology is a major part of a company’s corporate identity. Creating regular content is part of the marketing strategy, especially for global companies. But when multiple departments or people in different countries are involved, you need to ensure consistency. The first step is to decide on the company’s own terminology.
Gathering and defining terminology is becoming ever more important. Content created by a company these days is used across different media: internal platforms, intranets, company newsletters, social networks and – for software developers– content management systems for printing or publishing online.