Spanish companies lose sales due to poor translations
Electronic commerce has experienced unprecedented growth in Spain. However, despite this growth, many companies face significant challenges in managing online communication, particularly with regard to content translation..
A detailed analysis backed by Spanish statistical data reveals how poor translation management can have a negative impact on sales of companies in Spain.
The impact of poor translations on purchasing decisions
According to data collected by the National Institute of Statistics (INE), 72% of Spanish consumers have expressed their concern about the quality of translations on e-commerce websites..
This data, by itself, is revealing and underlines the critical importance of accurate communication in the online purchase process.
A study by the Spanish Association of E-Commerce and Digital Marketing (Adigital) found that 68% of Spanish consumers have left an e-commerce website because they do not understand translation or lack content in their native language.
This shows that poor translation management can be a determining factor in the loss of sales on the Internet.
The role of consumer confidence in purchasing decisions
Consumer confidence is the key to the success of e-commerce. According to a report by the consulting firm Kantar, 85% of Spanish consumers consider that the quality of content on a company’s website is a determining factor in its purchase decision..
This includes not only the product information, but also the terms and conditions, return policies and, of course, the translation.
When consumers find badly translated content on a website, it generates distrust and makes them choose to abandon the purchase.
In fact, a study by the consulting firm Nielsen revealed that 74% of Spanish consumers would not buy on a website that is not available in their native language or that has a bad translation.
How to avoid losing sales due to bad translations
It is evident that companies must pay special attention to translation in their operations to avoid sales losses.
This includes, not only the translation of static content on the website, but also the translation of emails from marketing, ads and content on social networks.
The key to avoiding losing a sale due to poor translation is to trust professional translation services and location.
Companies should also implement processes that guarantee the quality and consistency of translated content at all points of contact with the client.
In summary, Spanish statistical data clearly shows that poor management of translation can have a negative impact on online sales of companies. By promoting accurate and culturally relevant communication, companies can build trust with Spanish consumers and increase their sales in the constantly evolving e-commerce market.
