Tourist translation, what does it consist of?

 

Tourism is a fundamental piece for the good development of world trade. But also for the national, since Spain is one of the countries in the world that receives the most tourists every year. Our country hosts millions of visitors every season, especially from France, the UK and Germany. Therefore, the translation of documents and texts related to tourism and travel belong to an always necessary sector.

Anyway, the work of translator of tourist texts is a demanding task and not without difficulties. It is not only about correctly and clearly transmitting the information of the destinations, excursions and services, but it is also important to do so in a way that captures the attention of the visitor and arouses emotion to travel.

 

 

 

What is a tourist translation and what companies may you be interested in?

 

 

The tourist translation consists of the translation of content from the tourism sector, travel and even gastronomy. In general, two types of elements are translated in this work. On the one hand, printed pieces such as travel guides, books, brochures and informative and advertising posters; On the other hand, online texts that are published in web pages and social networks.

Agents interested in translations of this type are, above all, companies related to the tourism sector: travel agencies, tourist offices, airlines, hotels, restaurants, museums, tourist places, etc.

 

 

A task with many difficulties

 

 

Surely it has happened to you on some occasion that during a trip you have found a very poorly translated restaurant menu, or with posters and information from hotels and tourist places with a lousy —and even funny— translation. Unfortunately, this kind of mistakes They are common.

But why does it happen? Very simple: because it is common to think that translating texts related to tourist services is an easy and fast task, something that should not be dedicated too much importance. This is a wrong idea, of course. A poorly made translation, made in a hurry and through a free internet program, may seem cheap at first, but in the long run it will end up being expensive.
If you own a business related to tourism, a web page with a good translation into several languages (the English and the Germany, for example) will convey to the customer a feeling of security and confidence in the product or service you offer.

A poorly translated web page, on the other hand, will give the potential client a feeling of laziness that will cause rejection and, probably, will push him to look for another tourist company that offers him better services. In this way, keep in mind that to achieve a rigorous and quality translation you will need the work of a professional specialized in the field.

 

 

How does a translator of the tourism sector work?

 

 

A professional translator will need a great knowledge of the countries and cultures for which he works, in addition to the language, of course. The professional must be able to translate a wide range of languages and situations: practical and manual information, events and parties, historical and geographical data, gastronomy, monuments, tours, etc.

On the other hand, the translator must have a series of essential qualities: rigor, creativity, knowledge of both languages and cultures (both original and destination) or precision. With his work, the professional translator will transmit to the new language the concepts and ideas of the original text, but accommodating them and modulating them to the new language and the new culture.

Finally, we leave you one last tip: before translating your website into 4 or 5 languages, make sure you do at least one good translation (in English, for its universality) and, if anything, a second to a language that fits your target audience, whether it is the German, Italian, French, Japanese or any other.

As you will see, the tourist and gastronomic translation is not an easy task that can be carried out lightly. If you are looking to translate your website or any other kind of text, Visit our website. We have been offering translation services with rigor and passion for languages for more than 20 years.